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Hi,
Welcome to my Website!
I'm BK Mishra, a professional Graphics Designer here at New
Delhi, India. I enjoy doing creative work rather than being
hanged on with routine jobs. I also love to experiment with
PPC, specially Google AdWords.
if you are an experienced
AdWords Advertiser, I should not teach you, how a well
designed creative ad copy can effect your CTR, conversions
and consequently ROI (return on investment). But I need to
write a few words for new marketers, not to sell my services
but let them know the fact which they can verify later
through adwords help center or by consulting some
experienced people in this field.
CTR(click through rate): CTR is the number of clicks your ad
copy gets per 100 impressions. it is measured in %. if your
ad copy gets 20 clicks after showing 100 impressions, the
CTR will be 20%. Along with other factors CTR is one of the
most important factor which determines future performance of
your ad campaign. Better the CTR higher the position you
grab in ad positioning and lesser the price you pay per
click to Google.
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